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    Lduckworth@primordialleader.com

    O: 678.771.5258

    C: 404.307.0033

    Terms of Use

    MARKETING JUDO.

     

    Use The Primal Drives to Grow Top Line, Marketshare, Profitability and Shareholder Value!

     

     

    Larry Duckworth, author of Primordial Leadership and the coming Primordial Marketing and Sales has over 30 years of marketing positioning skills, experiences and insights, overviewed here.

    This graph's unique and valued positioning is the starting objective

    With his expertise, companies are able to:

     

    Improve their positioning

    Add and aqcuire new solutions

    Increase marketshare

    Improve cashflow

    Go-to-market to grow revenues

    Improve shareholder's value and liquidity

    Marketing judo is all about absolute value and better value relative to others

    Marketing involves “the exchange of value.” Doing so has many elements, including:

     

    • Understanding and implementing the Neuroscience based Primal Drives™

    • Determining the true value(s) being provided today, by target market(s)

    • Determining successful economics requirements

    • Understanding present competitive positioning strengths and weaknesses

    • Projecting changes in value demand in the future due to surrounding change factors (technology, laws, economics, other)

    • Planning competitive positioning strategies

    • Setting Go-To-Market plans:

    -Solution(s) development and/or acquisition

    -Value messaging

    -Branding and packaging

    -Promotion

    -Pricing

    -Sales (Direct and Indirect)

     

    • Putting those plans into action; including with the right organization and people

    © 2014 by Lawrence D. Duckworth. 

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