Successful people do what unsuccessful people are NOT willing to do.

Jeff Olsen, The Slight Edge

There can be no bottom line growth without top line growth first.

—The Author



Sales "Judo" is a proven program to quickly increase B2B sales results by harnessing and leveraging key "Primal Drives" human behavior principles for both the seller and the buyer.

Proper value positioning by Marketing is augmented by key Sales insights, skills and processes for:


  • Determining the correct selling styles and processes needed for closing sales with target buyers and buying groups

  • Selecting the correct sales person types for the selling needs (the most overlooked success factor, and the needed types vary greatly)

  • Rightsizing and aligning the sales organization (internally and/or externally)

  • Developing the right sales flow models to be used, from lead generation through to close;

  • Developing the correct sales tools

  • Establishing training programs

  • Optionally providing sales performance training

  • Improving lead generation by Sales

  • Developing the financial motivation plan that is optimal for the company also

  • Establishing regular results metrics for management tracking

Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.
--William Clement Stone